The "made in China" label reveals much.
Laser "engraving" - resulting in inlays as seen on your stick, are becoming common for both high and low quality cues.
The "micro-checking" seen when viewed at full resolution near the label is indicative of poor quality woods. The tape used to protect the ferrule joint appears nicked as does the wood on the shaft right near the tape.
The bottom line however is how the stick (assuming it's dead straight when rolled on a table) feels and plays. Far too many folks obsess over brands and pricing - as if that alone determines a stick's value.
Easily 80% of good play is from what's between your ears, not the stick used.
Without ever holding the stick, just based on the photo, I'd value it at 30-bucks, tops - as long as it has no warping. If it's warped, it's almost worthless. But then, so is any maker's stick when warped.